Inspired by a sun-drenched lifestyle, PARADISED embraces the duality of city and beach life. Our ethos of mixing sunny with tough is seen in effortless pieces in breezy fabrics with modern silohuettes and utility details.

We are passionate about the nonchalance of resortwear, with relaxed shapes and sunny colors that radiate joy and positivity. However, we see the need for versatile items that work just as well in everyday life. For us, the new way of dressing is combining transitional closet heroes that go well together no matter where you are.

At PARADISED, we offer timeless resortwear-inspired styles for sunlovers everywhere.