Inspired by a sun-drenched lifestyle, PARADISED is about the duality of city and beach life. Our ethos of mixing sunny and tough is seen in effortless pieces with utility details that are created from breezy fabrics. Our graphics are at the intersection of high-brow and familiar and have a distinct if-you-know-you-know attitude.

We love the nonchalance of resortwear and vacation style: oversized shapes and bright colors that embody pure joy and collective positivity. But we see the need for more versatile pieces that work just as well in our daily life. For us, the new way of dressing is combining transitional closet heroes that go well together no matter where you are.

It’s what we want to bring to PARADISED; resortwear-everyday pieces for sunlovers everywhere who believe that life is for living.